WORK EXPERIENCE
Fetch For Pets & Brand Buzz
Senior Marketing & E-Comm Designer
Jun 2019 - Present | New York, NY, USA
- Created assets (A+ content, above-the-fold imagery, and paid media placement) while following guidelines from CPG brands like Arm & Hammer, Burt’s Bees, Glad, Clorox, Fresh Steps, and GNC and numerous Entertainment brands like Star Wars, Minions, Harry Potter, and Peanuts to support sales of Fetch for Pets & Brand Buzz’s digital catalog on Amazon
- Develop and execute content for Fetch For Pets' social media (Instagram, Facebook, and Pinterest)
Marketing & E-Comm Design Manager
Jun 2019 - Present | New York, NY, USA
- Supported strategic product and brand launches by creating on-brand marketing collaterals for digital and in-store signage. E.g., Petco and Petsmart
- Created branding for in-house brand, Pets+People and developed and launched Brand Buzz and Pets+People’s new website
- Managed and mentored a team of designers to create on-brand assets for online retailers like Amazon, Petco, and Walmart.com. Implemented a system of approval, so all content created is accurate before submitting for license approval to ensure a quicker turnaround for approval
- Organized and implemented a system to house all creative assets for all brands under Fetch for Pets and Brand Buzz for more efficient design process
Equity Brands
Art Director
Dec 2012 - Dec 2013 (Freelance Graphic Designer) | Jan 2014 - March 2019 (Art Director) | New York, NY, USA
- Developed AT&T electronics’ brand image through digital imagery, photography, website and packaging design
- Create on-brand packaging and digital content for BLACK+DECKER
- Responsible for product photography, retouching, and creating digital content for AT&T and BLACK+DECKER’s product presence on e-commerce site, such as, Amazon, Amazon A+, and Shopify pages
- Redesign the AT&T electronics website to meet AT&T's new visual guidelines, as well, as complying with the Corporate Accessibility Technology Office's (CATO) standards. Responsibilities also include creating and maintaining new web pages for new AT&T electronics products
- Developed and created brand guideline, visual identity, content for social media (Instagram and Facebook) for Equity Brands’ in-house candy brand, Nak Nak
- Design and execute Equity Brands' website and in-house detergent company, Life's website
The Orchestra Now
Freelance Art Director
Jan 2014 - Present | New York, NY, USA
- Responsible for creating new logo and developing a visual identity/guideline for The Orchestra Now
- Work closely with The Orchestra Now’s Marketing Director to conceptualize and develop a Concert Quick Guide™, which provides patrons with a quick summary of the composers and musical selections
- Create all marketing collaterals including online/offline advertisements, social media posts, programs, pamphlets, and posters
Treasure Island Storage
Freelance Graphic Designer
Dec 2012 - Dec 2014 | New York, NY, USA
- Responsible for creating promotional collaterals for Treasure Island Storage under extreme deadlines including newspaper advertisements, posters, banners, specialty brochures for Sales & Marketing
EDUCATION
Baruch College
Bachelor of Arts, Graphic Communication
2010-2012
Stony Brook University
Accounting
2007-2010
SKILLS
Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Photography, Microsoft Office Suite, Photo Editing, Photo Retouching, Packaging, Website Design